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7 Common Mistakes to Avoid When Jewellery Shopping

Woman with shopping bags

When shopping for jewellery it's easy to get swept up in the excitement and allure of glittering pieces. However, making the right choice requires more than just a keen eye for beauty. Here are seven common mistakes to avoid to ensure your jewellery purchase brings you joy instead of disappointment. 


1. Skimming Online Descriptions and Photos


In the digital age, shopping for jewellery online is incredibly convenient. But it can also lead to mistakes if you're not careful. Skimming through descriptions and photos without paying attention to details can result in surprises, sometimes unpleasant ones. 


Always read product descriptions thoroughly and examine photos closely. Look for information about materials, dimensions, and care instructions. If possible go see the piece in-store. If something isn't clear, don't hesitate to ask questions before making a purchase.


Adrian & Meyer store interior photo
See the sparkle online or up close! Visit our website or visit Adrian & Meyer in-store for your perfect piece.

2. Buying Pieces You Won't Wear


We've all been there: falling in love with a stunning piece of jewellery that just isn't practical for our lifestyle. It’s easy to get caught up in the beauty of a piece without considering how often you’ll wear it. 


Before purchasing, think about your wardrobe and daily activities. Opt for pieces that complement your style and can be worn frequently, rather than something that will sit in your jewelry box gathering dust.


If you're struggling to find the perfect piece, consider custom-made jewellery. Adrian & Meyer can create a unique piece tailored to your preferences, incorporating specific materials, gemstones, or design elements. 


3. Buying the Wrong Materials


Jewellery comes in a wide variety of materials, from gold and silver to platinum and titanium, not to mention various gemstones. Each material has its own properties and care requirements. For example, some metals are more prone to tarnish or scratches, while certain gemstones might be more delicate than others. Make sure you understand the characteristics of the materials used in the jewellery you’re buying and choose those that suit your lifestyle and preferences.


The experts at Adrian & Meyer can guide you in selecting the right materials to ensure your jewellery not only looks beautiful but also lasts a lifetime.



4. Not Buying from a Renowned Jeweller or Brand

While it might be tempting to purchase from less-known sources to save money, this can be risky. Renowned jewellers or brands offer quality assurance, warranties, and excellent customer service. They are also more likely to provide authentic, ethically sourced materials. When in doubt, go with a reputable jeweller to ensure you’re getting what you pay for.


Adrian & Meyer, established in 1906 and led by master goldsmith Rolf Adrian, exemplifies these qualities. Their longstanding reputation for outstanding quality and unique designs makes them a trusted choice. 


5. Not Purchasing Jewelry That Matches Your Personality and Style


Jewellery is a personal statement and an extension of your personality. Buying pieces that don’t resonate with your style or preferences can lead to regret. Take time to understand your taste and choose jewellery that reflects who you are.

Whether you prefer classic, modern, bohemian, or eclectic styles, make sure your jewellery choices enhance your unique look.


At our studio, we understand the importance of personal expression. From concept to creation, our jewellery is crafted on-site allowing you to be part of the creative process and witness your vision come to life.


6. Not Finding Out Crucial Things Before Buying Jewelry 


When it comes to gemstones, especially diamonds, understanding the 5 Cs—cut, colour, clarity, carat weight, and confidence—is crucial. These factors determine the quality and value of the stone. Educate yourself on these aspects to make an informed decision. Don’t hesitate to ask the jeweller for certification and grading reports to ensure the authenticity and quality of the gemstones.


The 5 C's of diamonds

7. Not Being Creative with Jewelry and Accessories


Jewellery isn’t just about following trends; it’s about expressing yourself. Don’t be afraid to mix and match pieces, layer necklaces, or stack rings to create a unique look. 


Experiment with different combinations to discover what works best for you. Being creative with your jewellery can make even the simplest outfit stand out and reflect your style.


By avoiding these 7 common mistakes, you can make sure that your jewellery shopping experience is enjoyable and rewarding. Remember, the right piece isn’t just about appearance—it’s about how it makes you feel. 


Happy shopping!






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